But which companies pay for content, and how can you earn money from these platforms? Here are nine social media platforms that will pay you to create content.
1. Snapchat
According to CNBC, Snapchat pays up to $1 million per day for content created on the platform. Snapchat users can submit their best snaps to Spotlight, an entertainment platform that shares this kind of content worldwide.
The content is moderated and will be shared if it meets Snapchat’s requirements. This means that other users can find your snap in both stories and search results.
If your snap goes viral, the app will notify you that you’re eligible to receive a Spotlight Payout. You can earn multiple payouts, though, according to Snapchat Support, this service is only available in selected countries. Since its original launch, the scheme has grown to include countries such as India, Mexico, and Brazil. If Spotlight isn’t yet available in your country, there’s a good chance it will be soon.
2. TikTok
Creators entertain, inspire and express themselves, and TikTok supports and rewards these individuals for their efforts.
To be eligible to participate, you need to meet specific demographic requirements and post original videos in line with the app’s Community Guidelines. You’ll also need to have a minimum of 10,000 authentic followers and 100,000 genuine video views in the last 30 days.
If you meet the above requirements and reside in either the US, UK, Germany, Italy, France, or Spain, you can apply by clicking on Creator tools in your settings on the app. The funds are calculated by combining several elements, including views and engagement.
TikTok users who earn from the Creator Fund have a dashboard with estimated funds and can withdraw these 30 days after the month ends. The funds are paid to the user’s preferred payment method of either Zelle or PayPal.
3. YouTube
As outlined in a post on the Official YouTube Blog, the YouTube Shorts Fund is worth $100 million and is being distributed in 2021 and 2022. Eligibility is open to anyone who creates unique YouTube Shorts content for the community.
YouTube will reach out to the creators who generate the most views and engagements every month to reward them for their videos. YouTube users can prepare for the YouTube Shorts feature by reading up on the rules and learning how to use the platform.
Creators on YouTube can also earn money for their long-form video content.
Your subscriber count and the number of views you have influence how much you can earn on YouTube. Once you hit 1,000 subscribers and have 4,000 public watch hours in the last 12 months, you can start to generate income.
You can read an overview of YouTube monetization eligibility on the Creator Academy website. Please note that if you’re a creator living in Russia, you will be unable to create accounts on AdSense, AdMob, and Google Ad Manager in light of the Russia-Ukraine war.
4. Instagram
To show monetary support to a content creator on Instagram, users can purchase badges during live videos. This allows fans to show their support while participating in a live stream. Instagram has long been a great social media platform if you’re into earning money via affiliate marketing and sponsored posts. Still, the badges feature allows you to earn based purely on your content.
These badges appear next to the username throughout the video, so viewers can contribute at any time. Once someone purchases a badge, they will stand out in the comments section and gain access to additional features. These include placement on a creator’s list of badge holders, along with a special heart feature.
5. Twitter
Twitter’s Tip Jar is a way to receive and show support on the app using money. Essentially, Android and iPhone users can send and receive Tips. This feature is currently available to numerous users, including creators, journalists, experts, and nonprofit organizations.
The Twitter Tip Jar is only available for English-language users for the time being. However, the platform aims at expanding to other languages in the future. Using Twitter’s Tip feature is really simple and gives you more incentive to spend time on Twitter.
You can see if a user has enabled the feature by looking for the Tip Jar icon next to the Follow button on an account. When you tap on the icon, you can access payment services and platforms like PayPal, Patreon, Cash App, and more. So, sending and receiving money is easy. You can even link your Tip Jar with a Strike wallet to send and receive Bitcoin, which is useful if you’re trying to build your crypto wealth.
6. Clubhouse
Clubhouse pays users with the Creator First accelerator program. All users can send payments, and the app will pay the full amount to the creator—without taking a cut. Sending payments to Clubhouse creators is simple to do, making it highly convenient for creators and general users.
Clubhouse plans to roll out more monetization options in the future, each of which aims to further reward creators for their efforts and creative ideas. Keep an eye out for developments!
7. Facebook
Facebook is helping content creators diversify revenue by offering tools and support to those who build communities on the app. There are several ways to earn money from Facebook, from in-stream ads to branded content, as well as fan subscriptions and groups.
Monetization on Facebook is available for those with a business page, though the content must adhere to the company’s monetization rules. Earnings are determined based on the advertiser, the video view count, and subscription funding.
There are plans in the pipeline to introduce monetization opportunities to the Stories feature. This would include ads that include stickers, and creators would get a portion of the resulting revenue.
8. Pinterest
Pinterest’s Creator Fund is limited to a small number of creators from underrepresented communities in the US. This support includes strategy consultations, an advertising budget, and compensation for content creation.
In total, this fund will help 18 creators identified by Pinterest across various industries. Currently, the Creator Fund is closed for applicants, but they mention it as a ‘cycle’, so they will likely open up the Creator Fund applications again in the future.
Get Paid to Create Content on Social Media
Content creators are being recognized and rewarded for their efforts. You now have the opportunity to earn money from your content directly from the channel it is shared on.
Even if you don’t make social media your full-time job, you can use the income you get to reinvest in your content and have even more fun. So, get creating and sharing across the social media platforms we’ve listed above and begin earning directly from the source!
